Course Number: HTM230
Course Title: Hospitality Marketing
STUDENT LEARNING OUTCOMES
General
A. Identify the
elements of a hospitality marketing system.
B.
Explain the history
and current status of international hospitality and tourism marketing.
C.
Describe the role of
national and state tourism authorities.
D.
Learn skills necessary to
participate in tourism research, data collection, analysis and drafting of a
marketing plan.
E. Value sustainable tourism
development as a philosophical approach to creating a more prosperous future
and market the philosophy
as primary to the FSM travel experience.
Specific
Students will be able to:
A.
Identify the
elements of a hospitality marketing system.
1.
{Core} be able to
identify the key travel industry sectors including transportation types,
sales types, lodging types, food and
beverage types, attraction types and
tourism authority types.
2. {Core} be able to
explain how marketing relates to the overall hospitality and travel
industry.
3. {Core} be able to
explain the travel distribution system and how marketing fits into this
system.
4. {Core} be able to
conduct marketing specific research and statistical data analysis in the
formulation of a marketing plan.
5. {Peripheral} be able to
identify the major international tourism markets.
6. {Peripheral} be able to list the names of and identify the
roles of international and regional tourism organizations.
B. Explain the history
and current status of international hospitality and tourism marketing.
1.
{Core} be able to
explain the general history of marketing development and the advent of
hospitality and tourism marketing.
2. {Core} be able to
identify major historical milestones in the development of hospitality and
tourism marketing.
3. {Core} be able to
forecast tourism and travel demand based on historical trends and use
patterns and apply marketing strategies
to affect demand levels.
4. {Peripheral} be able to
correlate differences and similarities between FSM marketing challenges and
those of other world tourism
destinations.
5. {Optional} be able to
identify future travel and tourism marketing trends.
C. Describe the role of
national and state tourism authorities.
1.
{Core} be able to
explain the purposes of national and state tourism authorities.
2. {Core} be to explain the
roles of national and state tourism authorities in the formulation,
implementation and control of tourism
policies.
3. {Core} be able to
identify employment opportunities within national and state tourism
authorities.
4. {Peripheral} be able to
explain the role of legislation in the development of tourism development
policy.
D. Learn skills necessary to
participate in tourism research, data collection, analysis and drafting of a
marketing plan.
1. {Core} be able to
correctly perform tourism related research.
2. {Core} be able to
interpret, analyze and communicate tourism and travel related primary and
secondary research.
3. {Core} be able to
identify methods of conducting primary travel and tourism research.
4. {Core} be able to
identify sources of secondary travel and tourism research materials and
data.
5. {Core} be able to
organize, develop, author a tourism and or hospitality marketing plan.
E. Value sustainable tourism
development as a philosophical approach to creating a more prosperous future
and market the philosophy as primary to the FSM travel
experience.
1. {Core} be able to
identify small island developing states and other nations where sustainable
tourism development has been
successfully marketed
2. {Core} be able to
identify small island developing states where sustainable tourism
development marketing strategies are being
utilized.
3. {Core} be able to
explain methods of marketing the unique FSM tourism products and services so
as to attract tourists seeking
sustainable venues.
4. {Core} be able to
express how a more prosperous and acceptable future can be gained through
adoption of sustainable tourism
development practices.